BLOG

Robo Report Fills an Information Void on Robo Advisors

Robo Report Fills an Information Void on Robo AdvisorsI got a call last spring from a former client, Ken Schapiro, Founder of...

Media training for when the camera is on you – don’t get caught like a deer in the headlights

We’ve all heard the expression that success is 90% preparation and only 10% perspiration.This is what came to mind this hol...

Holiday News Pegs To Earn Media Coverage

“It’s that time of year” to use holiday news pegs to earn some media coverage. It's great for your company to gain some...

Online Reputation – Time for Fall Cleaning?

Cleaning is a task that many people shy away from. In reality, it is an important component of living a healthy lifestyle. In...

Earn Positive Media Coverage To Attract New Business and Grow AUM To Your Practice

Earning positive media coverage by being a source to the financial media builds credibility and visibility for financial advi...

Financial Advisors: What the Public Is Telling Me They Want By Jordan Goodman

I had the pleasure of attending a luncheon presentation.  It was sponsored by the FPA Greater Hudson Valley. I heard golden ...

Writing Content To Build a Brand

Ten years ago WBI Investments came to us to help launch their new book, All About Dividend Investing.  They had little media...

Local media tips from local media pro’s help any local market effort

1) What is the relevance of the news release today?Some local media tips came from News 12 Westchester TV anchor and...

Building Customer Relationships Through Public Relations

By Bill Bongiorno, President, Blue Chip Public Relations Public relations firms typically follow a leadership plan.  Ou...

Get Published and Grow Your Financial Firm

Many financial advisors want to be in The Wall Street Journal.  They'd be better off focusing on local community weeklies t...

Summer Sales

It's summer, and many on Wall Street have left for Europe or the Hamptons. Let's face it, the old quote, “Sell in May and g...

Using New Media to Tell Your Story

To get your story out in an increasingly fragmented media environment, you can't abandon traditional communication strategies...

Positioning yourself as a specialist

With millions of baby boomers entering their 60s, the entire financial services industry is focused on retirement. But with e...

A Blizzard of Publicity Opportunities

Have the frigid temperatures and mountains of snow across so much of the country made you a shut-in? Are you itching to escap...

Summer Doldrums? Time to Grow Through Financial Public Relations

Summer offers a great opportunity for investment advisors and money managers to get some financial media exposure in addition...

Grabbing Media Exposure

It's August and vacation season. Virtually everyone is dreaming of time off. But this month is a great opportunity for financ...