Messaging Sessions
 
What’s your message? Don’t know?  Or don’t know how to translate it in a meaningful way?

Our messaging sessions are designed to help key executives and company spokespeople identify high-impact messages that enable a company to clearly convey to investors, the media, and the public its true value proposition. By the end of the sessions, clients walk away with a set of business-specific messages, sound bites, and quotes targeted to their core constituencies and a clear understanding of how these messages will be positioned with and perceived by the media and other relevant audiences.

Messaging sessions are instrumental in helping clients identify the most favorable positioning when:

• Launching a new product or strategy
• Preparing for a media interview
• Re-evaluating an existing or dated communication program
• Establishing a solid base for a marketing communications effort

After the session, we provide our clients with an actual message chart that can be used not only for media interaction, but also to ensure that the firm’s core messages are consistent across the whole enterprise.
 
A message session is a highly recommended preliminary step prior to media and presentation training and rehearsal.

Media Training/Presentation Rehearsal
 
If you’ve never appeared on TV or been interviewed by a reporter, or even if you have some experience, media training and rehearsal is imperative. Even seasoned veterans need practice and often undergo this type of exercise.
 
Your prospective audiences are searching for answers and information about you and your services in order to make informed decisions. Most importantly, journalists are looking for credible, polished, experts to provide newsworthy information and insights for their stories.
 
Our media training and rehearsal sessions walk your spokespeople through the media process, so they are prepared to talk to reporters; handle the toughest questions; come across as a trusted expert sources, and, ultimately, clearly get your firm’s key messages out to the public. This is a proven business practice that gets results.

All media training and presentation rehearsal session are conveniently conducted at our client’s sites.